1- pick an idea that makes a profit
2- something unique is good but something in an area that is not being satisfied
ie. fresh hamburgers like in and out in florida
ie. good soft pretzel and mustard in florida
ie. lack of real deli sandwiches in ft myers
3- have a great online presence
use a company like www.ThinkBigDigitalMarketing.com to create that presence
4- start small with very low inventory
ie. design of a shirt vs. making each shirt and storing it printed
5- promotional items
ie. scented pens that smell like strawberries, vanilla, donuts, watermelon
more to come from jersey joel 2/1/14
